7 дней назад
Digital Acquisition Strategy Expert | Growth @ING Bank
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Digital Acquisition Strategy Expert | Growth @ING Bank (Digital Acquisition and Growth): Driving ING’s digital acquisition roadmap, improving digital sales, and scaling customer acquisition through data-driven initiatives with an accent on funnel optimization, customer journeys, and experimentation. Focus on designing A/B tests, translating acquisition targets into measurable growth initiatives, and aligning cross-functional teams around sustainable customer growth.
Location: Bucharest, Romania; hybrid working model
Company
Romania is a universal bank serving more than 2 million retail, SME, mid-corporate and wholesale banking customers, with technology and innovation at the core of its products and services.
What you will do
- Execute the digital acquisition roadmap through 2032 and identify new customer acquisition opportunities across digital channels.
- Drive digital sales growth across priority retail products and track traffic, conversion, acquisition cost, digital sales and customer value.
- Optimize end-to-end acquisition, onboarding and sales journeys in partnership with Product, UX, Marketing, Analytics and Technology teams.
- Build and manage an experimentation backlog, lead growth experiments and A/B testing, and scale successful initiatives.
- Align priorities across Growth, Marketing, Product, Sales, Data and Technology stakeholders through business cases and performance analysis.
Requirements
- Experience in digital growth, acquisition, performance marketing, digital product management or customer journey management.
- Strong understanding of digital sales funnels, conversion optimization and growth frameworks.
- Experience using customer and performance data to drive business decisions.
- Proven ability to manage cross-functional initiatives in a digital environment.
- Strong stakeholder management, influencing skills, strategic thinking and commercial acumen.
- Customer-centric, experimentation-focused and execution-oriented mindset.
Culture & Benefits
- Hybrid working model with flexibility.
- Collaborative, inclusive and outcome-oriented environment focused on experimentation, data-driven decisions, AI, personalization and automation.
- Monthly benefits budget and additional paid vacation days based on total work experience.
- Learning opportunities through ING Learning Centre, Udemy, Bookster, training and certifications.
- Internal mobility across ING worldwide, including short- and long-term international assignments.
- Opportunities to contribute to sustainability and CSR initiatives.
Hiring process
- Submit the application through ING’s official Workday recruitment platform.
- ING will not request payments or banking details during recruitment.
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