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Canva
23 дня назад

Growth Marketing Lead (Performance Marketing)

Формат работы
onsite
Тип работы
fulltime
Грейд
lead
Английский
b2
Страна
France
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Текст:
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TL;DR
Growth Marketing Lead (Performance Marketing): Driving incremental user growth in France through media buying, budget allocation, creative testing, and funnel optimization with an accent on cross-channel performance measurement and creative-led campaigns. Focus on incrementality studies, marketing mix modeling, creative cohort analysis, CRO initiatives, and building automated AI-powered marketing systems.

Location: Paris, France

Company

Canva is a global design platform serving more than 250 million monthly active users across over 190 countries.

What you will do

  • Own daily media buying, optimization, pacing, and creative rotation across Meta, YouTube, TikTok, and LinkedIn in France.
  • Translate France market priorities into growth strategies, media plans, media mix decisions, and budget allocation processes.
  • Own the experimentation roadmap and lead incrementality studies, lift studies, marketing mix modeling calibration, and measurement analysis with the Data and Marketing Science teams.
  • Turn performance data into creative insights, guide creative testing and cohort analysis, and collaborate with creative strategists on native video and creator partnerships.
  • Lead conversion rate optimization initiatives across app and web funnels, including audience segmentation, targeting, bidding, and post-click experiences.
  • Improve performance marketing workflows through automation, AI tooling, and reusable systems.

Requirements

  • Hands-on experience in media buying and budget management across major advertising platforms.
  • Strong optimization mindset with confidence making data-driven investment decisions.
  • Experience collaborating with creative teams through structured testing, iteration, and sprint-based experimentation.
  • Familiarity with marketing mix modeling, lift studies, incrementality testing, and autonomous experiment design.
  • Experience improving funnels for app and web products in a cross-channel growth environment.
  • French and good English are required, with an understanding of the French market context.

Culture & Benefits

  • Collaborative, fast-moving marketing environment combining creativity and data.
  • Remote, multi-market collaboration across marketing, creative, data, lifecycle, partnerships, and country teams.
  • Equity packages.
  • Inclusive parental leave for parents and carers.
  • Annual Vibe & Thrive allowance supporting wellbeing, social connection, and office setup.
  • Flexible leave options.

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