Field Marketing Manager, Surgery - Energy (MedTech): Developing and executing the Swiss marketing strategy for a surgery energy platform with an accent on portfolio growth, market insights, go-to-market planning, and customer enablement. Focus on managing surgeon and key opinion leader relationships, optimizing campaign performance and budgets, and coordinating cross-functional execution across sales, EMEA, global marketing, and external agencies.
Location: Zug, Switzerland; travel required up to 25% of the time
Company
Johnson & Johnson MedTech develops healthcare solutions designed to make treatments smarter, less invasive, and more personal.
What you will do
Own the Swiss marketing strategy for the assigned surgery energy platform, including portfolio performance, pricing, product lifecycle, and profitable growth.
Analyze customer needs, competitor activity, and market trends to identify and prioritize growth opportunities.
Develop positioning, value propositions, campaigns, product launches, and annual marketing plans for the Swiss market.
Equip sales teams with messaging, tools, and training while supporting customer events and education programs.
Build relationships with key opinion leaders and surgeon communities to generate insights and strengthen advocacy.
Define KPIs, manage the marketing budget, and coordinate execution with sales, leadership, EMEA and global marketing, and external agencies.
Requirements
Bachelorβs degree or equivalent in a technical field or marketing.
At least 5 years of sales and/or marketing experience in medical devices; surgery or enabling technology experience is preferred.
Fluency in English and German is required. French and/or Italian is an advantage.
Valid driverβs licence required; regular travel of up to 25% is expected.