TL;DR

Growth Marketing Lead (Real Estate): Driving digital sales of listing advertising credits through targeted marketing, conversion optimization, and customer acquisition strategies with an accent on performance marketing, SEO, and CRM automation. Focus on designing and optimizing paid campaigns, improving user journey and conversion rates, and leveraging data analytics for marketing spend optimization.

What you will do

Run and optimize paid ad campaigns across Google Ads, Meta Ads, and LinkedIn Ads to attract real estate brokers and agents.
Develop and execute lead generation and retargeting strategies to improve conversion rates and reduce CPA.
Improve user journey and run A/B tests on landing pages and checkout flows to boost e-commerce growth.
Optimize SEO and organic growth by targeting high-intent keywords and creating educational content.
Automate and personalize email and SMS campaigns to increase customer retention and loyalty.
Analyze marketing data using Google Analytics, Facebook Pixel, and CRM tools to optimize spend and campaign performance.

Requirements

Proven experience in growth marketing, e-commerce, or performance marketing, ideally in real estate, SaaS, or classifieds.
Hands-on expertise with Google Ads, Meta Ads, LinkedIn Ads, SEO, and CRO.
Strong understanding of sales funnels, landing pages, and sales psychology.
Experience with email automation tools such as HubSpot, Klaviyo, or Mailchimp.
Proficiency in analytics tools like Google Analytics and Hotjar.