Senior Digital Marketing Executive

TL;DR

Senior Digital Marketing Executive: Developing and executing comprehensive digital marketing strategies across SEO, SEM, social media, email, and paid advertising channels with an accent on campaign optimization, analytics, and brand presence management. Focus on designing and optimizing multi-channel campaigns, analyzing performance metrics, and collaborating with creative teams to maximize ROI.

What you will do

• Develop and execute digital marketing strategies across SEO, SEM, email, social media, and display advertising.
• Manage online brand presence including social media platforms, website updates, and content creation.
• Plan and execute online advertising campaigns such as Google Ads and Facebook Ads.
• Monitor and analyze campaign performance using analytics tools to optimize KPIs and ROI.
• Collaborate with content and creative teams to align campaigns with brand voice and goals.
• Manage email marketing campaigns including segmentation, personalization, and automation.

Requirements

• Degree in Marketing or relevant field.
• At least 4 years of proven experience as Digital Marketing Executive or similar role.
• Excellent understanding of digital marketing concepts and best practices.
• Experience with B2C social media, Google Adwords, email campaigns, and SEO/SEM.
• Proficient with web analytics tools such as Google Analytics.
• Strong analytical mindset and excellent communication skills.

Culture & Benefits

• Additional annual leave credited yearly.
• Medical and insurance coverage provided.
• Optical and dental subsidies to enhance well-being.
• Opportunities for training, guidance, and personal growth.
• Diverse and challenging work environment encouraging growth beyond comfort zone.