Global GEO Lead (AI Search)

Location: Palau-solità i Plegamans, Catalonia, Spain. Hybrid work model with flexible working hours; free company transport is available from Barcelona and El Vallès to the headquarters.

Company

International fashion retailer founded in Barcelona, operating across more than 120 markets with a focus on creativity, innovation, and authentic customer experiences.

What you will do

• Define and lead hirify.global's global GEO strategy across markets, domains, AI search platforms, and generative engines.
• Own technical SEO requirements covering crawlability, indexation, site architecture, internal linking, Core Web Vitals, redirects, hreflang, and structured data across web and app.
• Monitor hirify.global's visibility, mentions, citations, and recommendations across ChatGPT, Perplexity, Google AI Overviews, Gemini, and other AI platforms.
• Partner with Engineering, Product, Content, Merchandising, and Analytics to improve product information, taxonomy, content visibility, and measurement.
• Identify external visibility opportunities, monitor competitor representation, manage GEO tooling and vendors, and lead GEO experiments.
• Establish GEO standards and ways of working across central and local teams.

Requirements

• 6+ years of experience in SEO, organic growth, search, or digital marketing, ideally in eCommerce or multi-market retail.
• Hands-on technical SEO experience with crawling, indexation, Core Web Vitals, structured data, and hreflang.
• Strong understanding of Generative Engine Optimization, AI-powered search, and LLMs.
• Experience with Google Search Console, Screaming Frog, Semrush or Ahrefs, log-file analysis, and AI-visibility monitoring tools.
• Experience partnering with Engineering, Product, and Content teams, plus managing or mentoring specialists.
• Degree in Marketing, Communications, Computer Science, or a similar field.

Nice to have

• International eCommerce experience.
• Experience coordinating GEO or SEO specialists across multiple markets.

Culture & Benefits

• Flexible working hours and a hybrid work model designed to support work-life balance.
• Intensive working hours on Fridays and on the eves of public holidays.
• Flexible holiday planning and discounts across hirify.global product lines.
• Flexible remuneration package with tax benefits, including medical insurance, training, catering, and nursery programs.
• Training courses, mentoring, continuous development programs, and internal promotion opportunities.
• International career opportunities across more than 120 markets.