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2 дня назад

Senior Marketing Executive (Community Marketing)

Формат работы
onsite
Тип работы
fulltime
Грейд
senior
Английский
c1
Страна
China
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Senior Marketing Executive (Community Marketing): Growing and retaining the Popbee Circle membership community through acquisition campaigns, conversion funnels, loyalty programmes, events, CRM and partner activations with an accent on lifestyle audiences, community engagement and multi-channel marketing. Focus on producing offline events, optimising member journeys, developing commercial products with brand partners, and analysing campaign and retention performance with dashboards and AI tools.

Location: Hong Kong; on-site. Candidates must be eligible to work in Hong Kong.

Company

Popbee is a Traditional Chinese-language contemporary-culture media brand covering fashion, beauty and lifestyle across Asia, with a membership community called Popbee Circle.

What you will do

  • Plan and execute multi-channel acquisition campaigns across web, app, social and offline touchpoints to grow the Popbee Circle member base.
  • Build and optimise conversion funnels, loyalty mechanics, rewards, points redemption and exclusive member perks.
  • Produce monthly workshops, member events and community activations, including venue sourcing, vendor management, budgets, promotion and on-site execution.
  • Lead co-branded and sponsored activations, including attendee check-in, QR workflows and CRM lead capture.
  • Coordinate community social and editorial content across Instagram, Threads, Rednote and the weekly newsletter.
  • Partner with Sales and IT on sponsorship products, feature improvements, onboarding flows, analytics and CRM segmentation.

Requirements

  • 2–4 years of experience in digital marketing, community management, CRM or experiential events, ideally in media, fashion or lifestyle.
  • Experience running offline events end to end and managing multi-channel content calendars.
  • Hands-on experience with Instagram, Threads, Rednote and email newsletters.
  • Working knowledge of Google Analytics 4, CRM automation, email marketing platforms and dashboard tools.
  • Proficiency in Canva or Photoshop and comfort using AI tools for analysis and content work.
  • Fluent written and spoken English and Chinese required; Mandarin is a plus. Availability for evenings and weekends when events require it.

Nice to have

  • Experience with Hex or similar dashboard tools.
  • Experience with loyalty, membership or rewards programmes.
  • Interest in women's lifestyle, beauty, fashion culture and the Popbee community.

Culture & Benefits

  • Cross-functional collaboration with Editorial, Video, Sales and IT teams.
  • Work includes monthly workshops, member events and community activations.
  • Opportunity to develop community products and sponsorship activations for brand partners.
  • AI-powered tools support initial application screening and resume analysis, with final decisions made by human reviewers.

Hiring process

  • Submit a cover letter, CV, portfolio and expected salary.
  • Application materials may be reviewed with AI-assisted screening and resume analysis.

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