TV, Video, Audio & Display Senior Specialist

Location: Mexico City, Mexico; hybrid work with two required office days per week at the Reforma, CDMX office

Company

hirify.global is an independent full-funnel marketing agency focused on media, measurement, growth, and reducing inefficient digital spend.

What you will do

• Launch, monitor, and optimize TV, video, audio, and display campaigns for customer acquisition and revenue growth.
• Manage budgets, pacing, frequency caps, network mix, audience and inventory quality, and media overlap.
• Prepare recurring performance reports, QBR inputs, client updates, and clear recommendations tied to reach, CAC, CPx, revenue, and LTV.
• Run controlled A/B tests, holdouts, and small pilots with defined success criteria before scaling.
• Use Bliss Point measurement signals, attribution insights, and analytics to guide optimizations and provide feedback to Product and Analytics partners.
• Document processes, maintain data and operations quality, and reduce rework, tagging gaps, and non-converting spend.

Requirements

• 3–5+ years of hands-on experience running TV, video, audio, and display campaigns, or 3–5+ years in analytical roles with strong media analytics exposure.
• Experience with GA4 and platform analytics; ability to translate data into clear actions and simple forecasts.
• Familiarity with A/B testing, incrementality, lift measurement, and statistical significance.
• Strong written and verbal communication, including presenting results and participating in weekly client calls with limited oversight.
• Ability to manage a clear work queue, deliver on time, and collaborate with Client Leadership, Analytics/Econometrics, Creative, Search, Social, and Commerce/Retail Media teams.
• Comfort with regular in-office attendance two days per week at the Reforma, CDMX office is required.

Nice to have

• SQL experience.
• Experience with analytical roles in finance or consulting.

Culture & Benefits

• Flexible hybrid work environment with unlimited paid time off and 16 paid holidays.
• Major medical, dental, vision, minor medical, and life insurance coverage.
• Savings Fund with a 10% employer match, subject to a 10% employee contribution.
• Paid parental leave, including 16 weeks for birthing parents and 6 weeks for non-birthing parents.
• LinkedIn Learning, mentorship, and leadership and management development programs.
• Equity and wellness-related perks.