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Описание вакансии
Текст:
TL;DR
VIP User Operation Senior Specialist (Web3): Leading lifecycle operations, segmentation, retention, referral programs, and data-driven growth for high-value users in a global cryptocurrency ecosystem with an accent on VIP engagement, asset retention, and personalized operations. Focus on designing A/B tests, optimizing conversion and user value, and coordinating complex initiatives across Product, Marketing, Customer Service, Sales, Compliance, and Risk teams.
Location: Hong Kong; work-from-home arrangement available, subject to the nature of the business team.
Company
Binance operates a global blockchain ecosystem that includes cryptocurrency trading, digital-asset products, finance, payments, institutional services, and Web3 features.
What you will do
- Lead the full VIP user lifecycle, including acquisition, activation, retention, repeat engagement, asset retention, and long-term value growth.
- Develop VIP segmentation models based on asset size, trading behavior, activity levels, and user preferences.
- Design membership benefits, loyalty programs, gamification, targeted outreach, and personalized services to improve retention and engagement.
- Build referral, invitation, advocacy, and VIP conversion programs to drive organic growth and asset expansion.
- Design A/B tests and lifecycle-based initiatives, using monitoring frameworks and funnel analysis to validate hypotheses and improve performance.
- Collaborate with Product, Marketing, Customer Service, Sales, Compliance, and Risk teams to improve the VIP experience.
Requirements
- Experience managing VIP, high-net-worth, or key user segments, with demonstrated results in retention, engagement, conversion, repeat activity, or asset growth.
- 5+ years of experience in the internet industry, including at least 3 years in senior user operations, VIP operations, or growth roles.
- Strong knowledge of user segmentation, A/B testing, funnel analysis, lifecycle management, and personalized operational strategies.
- Experience with marketing automation platforms, CRM systems, or user operations tools.
- Strong analytical skills and the ability to build monitoring frameworks, identify issues through data, validate hypotheses, and implement solutions.
- Fluent English and Mandarin required, with the ability to work with global teams, overseas partners, and stakeholders.
Culture & Benefits
- Work on the future of a leading blockchain ecosystem.
- Collaborate with global talent in a user-centric organization with a flat structure.
- Work on fast-paced projects with autonomy in an innovative environment.
- Results-driven environment with career growth and continuous learning opportunities.
- Competitive salary and company benefits.
- Work-from-home arrangement, subject to business team requirements.
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