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3 часа назад

Senior User Acquisition Manager (Google Ads)

Тип работы
fulltime
Грейд
senior
Английский
b2
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Senior User Acquisition Manager (Google Ads) (Live-Streaming Platform): Scaling Google Ads acquisition across app and web campaigns while maintaining CPA, ROAS, and ROMI targets with an accent on testing creatives, audiences, keywords, signals, and bidding strategies. Focus on building campaign scaling rules, analyzing AppsFlyer, Tableau, Google Analytics, and Firebase data, and identifying growth opportunities across app and web traffic.

Company

hirify.global is building a live-streaming platform with live events, interactive video chats, real-time community experiences, AI-powered recommendations, and data-driven monetization features.

What you will do

  • Own and manage traffic acquisition through Google Ads across App campaigns/UAC, Web, Performance Max, and Search.
  • Scale the Google Ads direction by 2–3x while maintaining target CPA, ROAS, and ROMI.
  • Build testing roadmaps for creatives, audiences, keywords, signals, placements, and budget strategies.
  • Develop and optimize campaign test structures, scaling rules, and performance criteria.
  • Monitor campaign CPA and ROI daily and identify growth opportunities and risks across app and web traffic.
  • Collaborate with Creative and Product Marketing teams to generate and validate Google Ads hypotheses.

Requirements

  • Senior-level experience managing and scaling user acquisition through Google Ads.
  • Hands-on experience with App campaigns/UAC, Performance Max, Search, and web acquisition.
  • Strong understanding of CPA, ROAS, ROMI, campaign testing, and scaling strategies.
  • Experience analyzing acquisition data with AppsFlyer, Tableau, Google Analytics, and Firebase.
  • Ability to work cross-functionally with Creative and Product Marketing teams.

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