Marketing Analyst (Web Acquisition)

Company

hirify.global is a global IT product company building mobile and web applications for live-streaming and social networking with millions of users across North America, Europe, LATAM, and MENA.

What you will do

• Own end-to-end conversion signal delivery, including S2S postbacks, event mapping, source deduplication, match-quality diagnostics, and click-ID persistence.
• Manage conversion value modeling, value-based bidding, event taxonomies, attribution windows, and channel-specific measurement across Google Ads, Meta, TikTok, Snapchat, AppLovin, Mintegral, and affiliate platforms.
• Build monitoring and alerts for signal errors, latency, coverage, match rates, and discrepancies between advertising platforms and internal data.
• Manage UTM taxonomy, campaign naming conventions, affiliate reconciliation, conversion validation, payout accuracy, and partner-level quality and fraud controls.
• Analyze campaign, partner, traffic, funnel, lead-quality, repeat-purchase, LTV, CAC, ROAS, and payback metrics, turning findings into recommendations for marketing and User Acquisition teams.
• Build automated Tableau dashboards, ad-hoc reports, and BigQuery marketing datasets using network, GA4, affiliate, and CRM data.

Requirements

• Hands-on experience using SQL, BI tools, and Python for marketing and funnel analytics.
• Experience with conversion tracking, server-side postbacks, click-ID capture, attribution, event taxonomies, and data reconciliation.
• Ability to investigate measurement issues, diagnose performance drops, and assess the impact of website releases and advertising-platform changes.
• Experience analyzing acquisition performance by channel, campaign, creative, geography, placement, and funnel stage.
• Ability to test optimization hypotheses with performance marketing and User Acquisition teams.