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Описание вакансии
Текст:
TL;DR
Paid Media Specialist (Fintech): Planning, buying, launching, and optimising full-funnel paid media campaigns across digital and offline channels for assigned markets with an accent on hands-on platform activation, brand performance, and growth KPIs. Focus on building media strategies, testing audiences and creatives, optimising campaigns across Google, Meta, and TikTok, and turning performance data into actionable recommendations.
Location: Stockholm, Sweden. The team currently works from the Stockholm office three days per week.
Salary: 694,757–778,128 SEK per month.
Company
Klarna is building an everyday finance network serving more than 120 million consumers across 26 countries.
What you will do
- Own paid media planning, buying, launching, and optimisation for one or two priority markets.
- Activate full-funnel campaigns across Google, Meta, TikTok, Snapchat, ASA, X, social, programmatic display, video, audio, OOH, TV, CTV, and print.
- Manage ad-platform setup, bidding, audiences, creative testing, quality assurance, trafficking, and in-flight optimisation.
- Build media strategies connected to brand and growth KPIs.
- Report on performance, efficiency, and effectiveness, providing clear recommendations.
- Work directly with publishers, sales houses, ad-tech providers, platforms, and vendors, including related operational administration.
Requirements
- Four or more years of experience in media planning and buying.
- Hands-on experience in an in-house media team or equivalent operator role.
- Direct experience building, launching, and optimising campaigns in Google, Meta, and TikTok.
- Experience with Google UAC, App campaigns, or an equivalent app-performance product.
- Experience across search, social, programmatic, video, and offline channels, covering both brand and performance media.
- Ability to work across several markets and turn data into campaign and operational actions.
Nice to have
- Programmatic buying experience with DV360 or another DSP.
- GA4 or another measurement certification, or experience with testing and conversion optimisation.
- Experience in fintech, e-commerce, or other high-volume media environments.
- A degree in marketing, business, or a related field.
Culture & Benefits
- Hands-on work with in-house media buying rather than primarily briefing and managing agencies.
- Collaboration with creative, product, platform, publisher, and vendor partners.
- Opportunity to work with AI and media across multiple international markets.
- Co-located team collaboration in the Stockholm office three days per week.
- Non-obvious professional backgrounds and diverse perspectives are welcomed.
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