ΠΡΠ° Π²Π°ΠΊΠ°Π½ΡΠΈΡ Π² Π°ΡΡ ΠΈΠ²Π΅
ΠΠΎΡΠΌΠΎΡΡΠ΅ΡΡ ΠΏΠΎΡ ΠΎΠΆΠΈΠ΅ Π²Π°ΠΊΠ°Π½ΡΠΈΠΈ β6 Π΄Π½Π΅ΠΉ Π½Π°Π·Π°Π΄
Omnichannel Retail Marketing Turkey & South Africa Lead (Retail)
2Β 680Β 000 - 3Β 182Β 500TRY
ΠΠΏΠΈΡΠ°Π½ΠΈΠ΅ Π²Π°ΠΊΠ°Π½ΡΠΈΠΈ
Π’Π΅ΠΊΡΡ:
TL;DR
Omnichannel Retail Marketing Turkey & South Africa Lead (Retail): Leading customer- and shopper-focused retail activation and business planning across physical and digital retail in Turkey and South Africa with an accent on omnichannel execution, retail media, customer investment, and cross-functional coordination. Focus on translating brand and category strategies into retailer-ready programs, managing activation calendars, developing customer marketing teams, and improving performance across multiple markets.
Location: Istanbul, Turkey; hybrid working set-up
Gross annual salary: TRY 2,680,000β3,182,500
Company
is a global toy and family entertainment company with brands including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, and Matchbox.
What you will do
- Lead the omnichannel retail marketing agenda across Turkey and South Africa, translating brand and category strategies into customer, channel, and shopper plans.
- Develop customer activation programs, joint business plans, sell-in stories, investment proposals, and priority customer presentations with Sales.
- Own activation calendars and oversee POS, merchandising, digital content, retail media, and other execution assets.
- Integrate physical retail, e-commerce, and retail media into coordinated omnichannel plans.
- Manage, coach, and develop Customer Marketing Senior Associates in Turkey and South Africa.
- Track activation performance, lead post-campaign reviews, and apply market learnings to improve future execution and investment effectiveness.
Requirements
- 7+ years of experience in retail, shopper, trade, customer, omnichannel marketing, or related commercial roles.
- Strong experience working with Sales and customer-facing teams across multiple customers and channels.
- Strong understanding of omnichannel retail, shopper activation, retail execution, e-commerce, and retail media.
- Experience translating brand and category strategy into customer-facing execution, joint business plans, promotional plans, and investment discussions.
- People management or team leadership experience, preferably in a matrix or multi-market environment.
- Advanced Turkish and English required; Turkey market knowledge is highly desirable.
Nice to have
- South Africa or broader multi-market experience.
- Experience with EMEA or Pan-European Markets planning frameworks.
Culture & Benefits
- Hybrid work model combining in-person collaboration with flexibility.
- Gross annual bonus target of 10% of base salary through the Incentive Plan.
- At least 20 vacation days plus 4 Days.
- Health, dental, and life insurance, including dependent coverage.
- Meal, commuting, sport, and toy allowances, plus an employee assistance program.
- Paid family benefits, including parental leave and return-to-work support.