Omnichannel Retail Marketing Turkey & South Africa Lead (Retail)

Location: Istanbul, Turkey; hybrid working set-up

Gross annual salary: TRY 2,680,000–3,182,500, plus a target bonus of 10% of base salary.

Company

hirify.global is a global toy and family entertainment company developing toys, content, consumer products, and digital and live experiences across iconic brands.

What you will do

• Lead the omnichannel retail marketing agenda for Turkey and South Africa, translating regional brand and category strategies into local customer, channel, and shopper plans.
• Develop customer activation programs, joint business plans, investment proposals, and retailer-ready presentations with Sales and commercial teams.
• Own activation calendars across launches, promotional windows, seasonal priorities, and customer commitments.
• Coordinate physical retail, e-commerce, retail media, point-of-sale materials, merchandising, digital content, and other activation assets.
• Manage execution standards, track performance, identify risks, and lead post-campaign reviews to improve future programs.
• Manage, coach, and develop Customer Marketing Senior Associates in Turkey and South Africa while coordinating ORM, Sales, Marketing, Category, e-Commerce, Media, PEM, and EMEA stakeholders.

Requirements

• 7+ years of experience in retail, shopper, trade, customer, omnichannel marketing, or related commercial roles.
• Strong experience working with Sales and customer-facing teams across multiple customers and channels.
• Strong understanding of omnichannel retail, shopper activation, retail execution, e-commerce, and retail media.
• Experience with brand and category strategy translation, joint business planning, promotional planning, and customer investment discussions.
• People management or team leadership experience, with the ability to work in a matrix or multi-market environment.
• Advanced Turkish and English required; Turkey market knowledge is highly desirable.

Nice to have

• Experience in a matrix or multi-market environment.
• South Africa or broader multi-market experience.

Culture & Benefits

• Hybrid work model combining purposeful in-person collaboration with flexibility.
• Paid time off starting from 20 vacation days plus 4 hirify.global Days.
• Health, dental, and life insurance, including dependent coverage.
• Meal, commuting, lease-car, and sport allowances where applicable.
• Employee assistance services, toy discounts, seasonal gifts, and family benefits including paid parental leave.
• Half-day working option on Fridays.