6 дней назад
SEO Specialist – Total Search, GEO & GSO
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
SEO Specialist – Total Search, GEO & GSO (SEO/AI search): Delivering technical, content and cross-channel search optimisation for brand visibility across traditional search engines, AI platforms, social channels and commerce environments with an accent on GEO/GSO audits, citations, authority and integrated search measurement. Focus on translating AI-search findings into technical, content and Digital PR actions, monitoring visibility metrics, and coordinating improvements across paid search, content, analytics and media teams.
Location: Cape Town or Johannesburg, South Africa
Company
is WPP’s AI-driven media operating unit, combining media, data, partnerships and the WPP Open platform to support brand growth.
What you will do
- Conduct keyword, competitor and search-intent research, technical SEO audits, and on-page optimisation.
- Produce prioritised recommendations, content briefs, SEO roadmaps, delivery trackers and performance reports.
- Apply Total Search principles across traditional search engines, AI platforms, social channels and commerce environments.
- Conduct GEO/GSO audits covering AI-generated brand representation, citations, recommendations, authority and content accuracy.
- Translate research and reporting into technical, content and Digital PR actions that improve visibility and business impact.
- Collaborate with paid search, content, PR, analytics, media and technical teams while managing deliverables independently.
Requirements
- Hands-on professional SEO experience, including technical, on-page and content SEO.
- Practical GEO, GSO or AI-search optimisation experience is required; theoretical awareness alone is not sufficient.
- Examples of improving or measuring visibility in AI-generated answers.
- Understanding of Total Search, Integrated Search or an equivalent cross-channel search approach.
- Experience with analytics, search-performance and SEO research tools, plus the ability to turn analysis into executable recommendations.
- Ability to manage deliverables with limited supervision and collaborate clearly across disciplines.
Nice to have
- Paid and organic search integration, Digital PR, entity optimisation or authority building.
- Schema markup, structured data, e-commerce, social search or commerce search experience.
- Experience with Looker Studio, Power BI, Screaming Frog, Semrush, Ahrefs, BrightEdge or Lumar.
- AI-visibility monitoring, prompt-tracking tools, automation or AI agents for research, analysis, content or reporting.
Culture & Benefits
- Full-time role within an AI-driven media operating unit.
- Access to training, tools, playbooks and case studies for professional development.
- Encouragement to share experiments, useful developments and learning with the wider team.
- Cross-disciplinary collaboration across SEO, paid search, content, Digital PR, analytics, media and technical functions.
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