Performance Marketing Specialist (Gamedev)

Location: Singapore

Company

Razer operates a global gaming-focused business with game services and a portfolio of game titles.

What you will do

• Lead global user acquisition strategy across multiple game titles and markets.
• Define budgets, channel mix, and scaling strategies using CPI, LTV, ROAS, and growth targets.
• Plan acquisition activities across soft launch, launch, and live-operations stages.
• Optimize campaigns, creative iterations, and A/B testing to improve ad performance and scalability.
• Analyze performance data, build dashboards and reports, and convert insights into growth actions.
• Collaborate with product, analytics, marketing, creative teams, agencies, advertising partners, and marketing platforms.

Requirements

• Experience leading user acquisition and performance marketing strategies for games.
• Ability to manage campaign budgets, channel mixes, and scaling decisions.
• Strong analytical skills covering CPI, LTV, ROAS, ROI, and campaign efficiency.
• Experience with creative iteration, A/B testing, dashboards, and performance reporting.
• Ability to collaborate with cross-functional teams and external marketing partners.
• Role location: Singapore.

Culture & Benefits

• Work across a global team spanning five continents.
• Inclusive, respectful, and fair workplace across countries of operation.
• Reasonable accommodations are provided where needed, including for disability or religious practices.
• Gamer-centric work environment with opportunities for personal and professional growth.