Marketing Leader (AI)

Location: Buenos Aires; responsible for marketing across Argentina and Uruguay. Office-first work culture with office attendance as the default.

Company

hirify.global develops technology that helps farmers and graziers operate more productive and sustainable cattle operations through virtual fencing and livestock management.

What you will do

• Own the regional marketing strategy and budget, taking the business from early-market entry toward category leadership and stronger revenue performance.
• Build and lead a high-performing marketing team covering acquisition, expansion, retention, brand, and demand generation.
• Create SEO-driven farmer resources, owned-channel content, organic social campaigns, case studies, and proof points for new and existing customers.
• Develop an events strategy with sales leadership for field days, expos, and farmer gatherings connected to territory-manager pipeline.
• Partner with global performance marketing on paid acquisition, monitoring CAC, pipeline contribution, brand awareness, and revenue outcomes.
• Use AI for content creation, personalized outreach, and faster campaign and funnel analysis.

Requirements

• Experience owning acquisition, expansion, and retention outcomes across the full marketing funnel.
• Experience building or scaling a marketing or growth function and leading a high-performing team.
• Strong commercial orientation with accountability for pipeline, CAC, brand awareness, and revenue contribution.
• Customer-led approach with comfort spending time with cattle farmers and translating market insight into messaging, proof points, and channel decisions.
• Ability to work across brand and demand marketing, make evidence-based local-market decisions, and operate effectively in ambiguity.
• Availability to work from the Buenos Aires office as the default within an office-first culture, covering the Argentina and Uruguay region.

Culture & Benefits

• Office-first, high-trust culture with flexibility when needed.
• Mission-driven work focused on improving farmer livelihoods and building more sustainable agricultural operations.
• Autonomy, continuous learning, and opportunities to solve complex problems with a talented team.
• $1,000 personal growth fund.
• Diverse and inclusive workplace with strong emphasis on collaboration, feedback, and meaningful impact.

Hiring process

• Apply with a cover letter explaining interest in the role and hirify.global, together with a CV.