Director of Performance (Mobile Gaming)

Location: Tel Aviv, Israel

Company

hirify.global is a fast-growing mobile gaming company developing and operating games for millions of players.

What you will do

• Define and lead the Performance Marketing, User Acquisition, and Retargeting strategy across the mobile games portfolio.
• Lead, mentor, and develop the Performance/UA organization, including future leaders.
• Manage and optimize multi-million-dollar budgets across games, channels, markets, and platforms.
• Drive growth and profitability by improving ROAS, LTV, CAC, retention, payback, and user growth.
• Identify and evaluate new acquisition channels, platforms, markets, and growth opportunities.
• Partner with Creative, Product, BI, Monetization, and Data teams on campaign strategy, experimentation, product launches, and funnel optimization.

Requirements

• 7+ years of experience in Performance Marketing or User Acquisition, including significant mobile gaming experience.
• 3+ years of people management experience, including leadership of managers or a multi-layered Performance/UA organization.
• Experience owning large-scale User Acquisition and Retargeting operations across multiple games, markets, and channels.
• Extensive experience managing multi-million-dollar marketing budgets and business growth outcomes.
• Expertise in performance metrics, mobile attribution, experimentation, and major advertising platforms, including AppsFlyer and Adjust.
• Fluent English, written and spoken, is required.

Nice to have

• Experience with SQL, Tableau, or other BI tools.
• Advanced Excel skills and experience using AI and new tools to improve analytical processes.

Culture & Benefits

• Data-driven performance culture focused on experimentation and continuous learning.
• Close collaboration with senior leadership and cross-functional teams.
• Exposure to major advertising partners, emerging platforms, and growth opportunities in mobile gaming.