Senior Performance Marketing Manager - SEM

Location: New York, NY, USA

Base salary: $87,400–$131,200 USD for Zone A, $98,800–$148,200 USD for Zone B, or $111,000–$166,600 USD for Zone C, depending on primary work location.

Company

hirify.global develops the hirify.global game engine and 3D tools used across games, XR, web, automotive, manufacturing, healthcare, and other industries.

What you will do

• Own SEM strategy, execution, and optimization across Google Ads and Microsoft Advertising.
• Develop keyword strategies, bidding approaches, ad copy, landing-page alignment, and budget plans.
• Build and manage campaigns across multiple business units with distinct audiences and objectives.
• Define SEM KPIs, produce performance reporting, and turn data into actionable business insights.
• Collaborate with integrated marketing, product, commerce, revenue, content, demand generation, and product marketing teams.
• Monitor search trends, platform changes, and AI-driven search developments such as SGE.

Requirements

• 5–8 years of hands-on SEM experience, including at least 2 years in both B2B and B2C environments.
• Deep expertise in Google Ads and Microsoft Advertising, including attribution, bidding strategies, and campaign architecture.
• Ability to independently work with reporting data, identify trends, and communicate findings to stakeholders.
• Familiarity with paid social and programmatic advertising ecosystems.
• Experience with marketing automation and CRM platforms such as Salesforce or Eloqua is beneficial.
• Sufficient English proficiency for frequent professional written and verbal communication with worldwide colleagues and partners.

Nice to have

• Experience with Semrush, Profound, or SA360.

Culture & Benefits

• Full-time employment with potential eligibility for equity awards and company incentive plans.
• Health, life, and disability insurance, with offerings varying by country and employment status.
• Retirement or pension plans, generous vacation and personal days, and family-care support.
• Commute subsidy, office snacks, mental health and wellbeing programs, and employee assistance.
• Training and development programs, employee resource groups, and volunteering and donation matching.