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10 дней назад

Performance Marketing Specialist (Paid Media)

Формат работы
onsite
Тип работы
fulltime
Грейд
middle
Английский
b2
Страна
Colombia
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Performance Marketing Specialist (Paid Media) (Digital Advertising): Executing and optimizing paid media campaigns across Google, YouTube, Facebook, Instagram, and LinkedIn with an accent on lead generation, conversion tracking, and performance measurement. Focus on managing campaign budgets, analyzing ROAS and other KPIs, refining audience targeting, and testing new channels and formats.

Location: Colombia; Monday to Friday, 8 AM–5 PM EST

Company

hirify.global is a humanitarian immigration practice supporting individuals and families seeking safety, stability, and a path forward.

What you will do

  • Execute and optimize paid campaigns across Google, YouTube, Facebook, Instagram, LinkedIn, and other digital advertising platforms.
  • Manage campaign pacing, budgets, daily performance, lead generation, conversions, and brand growth.
  • Develop and improve ad concepts with leadership using performance data and testing results.
  • Measure and communicate ROAS, CTR, CPC, CPA, total conversions, and other campaign KPIs.
  • Analyze audience behavior, search trends, competitors, and market data to identify optimization opportunities.
  • Share actionable insights with marketing and creative teams and test emerging channels and formats.

Requirements

  • Bachelor’s degree in Marketing, Business Analytics, Statistics, or a related field.
  • Bilingual English and Spanish.
  • 2–3+ years of experience in business analysis, marketing analysis, media analysis, or a similar role.
  • Hands-on experience managing paid search campaigns and making strategic optimizations.
  • Experience with media attribution, conversion tracking, digital performance modeling, and forecasting.
  • Advanced Excel or Google Sheets skills; experience with Tableau, Power BI, CTM, Google Analytics 4, Adobe Analytics, Google Ads, Meta Ads Manager, Salesforce, HubSpot, and Google Tag Manager.

Culture & Benefits

  • Paid time off including vacation, sick leave, and personal days according to local requirements.
  • Paid country-specific public holidays.
  • Locally aligned health benefits, including medical, dental, vision, disability, and other statutory benefits.
  • Local payroll in native currency with taxes, social contributions, and statutory benefits handled automatically.
  • Retirement or pension contributions and access to local HR and compliance support.
  • Collaborative culture focused on client advocacy, learning, efficiency, creative problem-solving, and high-quality service.

Hiring process

  • Applications are considered for a role supporting marketing and broader firm operations.

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