Web3 Content Marketing Lead (Web3)

TL;DR

Web3 Content Marketing Lead (Web3): Owns and scales hirify.global's content strategy across channels, positioning hirify.global as a leading voice in crypto payments, wallets, and Web3 infrastructure. Focus on storytelling, thought leadership, and data-driven distribution to engage partners, ecosystems, and the broader Web3 community.

Company

hirify.global is redefining finance by blending traditional banking with decentralized finance (DeFi), providing easy access to Web3 and traditional financial services.

What you will do

• Define and drive hirify.global’s B2B content strategy, focusing on Web3 infrastructure, payments, and ecosystem thought leadership.
• Manage the editorial calendar across the blog, social media, newsletter, and email.
• Implement SEO tactics, ensuring hirify.global content ranks in traditional SEO as well as AI search.
• Lead development of short-form content and produce and edit long-form blog articles, newsletters, and explainers.
• Manage hirify.global’s social media channels and SMM strategy, ensuring consistent messaging, timely posting, and community engagement.

Requirements

• 4–6 years of experience in content marketing or editorial, ideally in fintech, Web3, or SaaS.
• Strong track record of creating content that resonates with B2B and Web3-native audiences.
• Excellent writing and editing skills; ability to adapt tone across blog, newsletter, PR, and social.
• Experience with SEO, AEO (AI Engine Optimization), and content analytics.
• Familiarity with crypto/Web3 ecosystems (wallets, stablecoins, DeFi, exchanges).
• Ability to manage projects independently and work across multiple stakeholders.

Nice to have

• Experience in event coverage, thought leadership reports, or co-marketing campaigns.

Culture & Benefits

• Competitive market rate salary and performance-based incentives.
• 22 days annual leave with an additional 6 company days, plus bank holidays.
• Comprehensive health insurance plans and an extensive benefits program.
• Flexible work schedule and remote work options.
• Modern offices and co-working spaces across 6 countries.
• Professional development and training opportunities.