Senior Content Strategist (Amazon)

Location: Luxembourg; hybrid work with teams in the office an average of four days a week

Company

hirify.global is a global creative and commerce company delivering brand, customer experience, and Amazon marketplace solutions as part of WPP.

What you will do

• Develop scalable content strategies, playbooks, templates, and guardrails for marketplace titles, bullets, imagery, enhanced content, Brand Story, and Store architecture.
• Lead strategic projects from planning through execution, managing deliverables, timelines, budgets, quality, and compliance.
• Run audits of Amazon Stores, Product Detail Pages, and search performance across markets.
• Convert audit findings and performance trends into prioritised roadmaps, recommendations, owners, timelines, and impact estimates.
• Collaborate with internal stakeholders and freelancers to align priorities and execute next steps.

Requirements

• Proven experience as a Content Strategist, Brand Strategist, or in a similar role.
• Experience with e-commerce and major marketplaces, especially Amazon and Walmart.
• Strong English required for collaboration with an international team.
• Data literacy, including interpreting performance metrics and translating them into actions.
• Hands-on experience with content strategy and SEO, plus understanding of GEO principles for AI-powered search.
• Attention to detail, quality assurance skills, Microsoft Office knowledge, and a university or college degree.

Nice to have

• Knowledge of additional EU languages.
• Understanding of Amazon Advertising.

Culture & Benefits

• Freelancer engagement supporting the Luxembourg Content Team.
• Career development and opportunities to grow professional skills.
• Work with international brands and large-scale commerce solutions across marketplaces, retailers, D2C, B2B, and social platforms.
• Collaborative environment focused on creativity, connection, respect, and inclusion.
• Accommodation or flexibility can be discussed during the interview process.