3 дня назад
Associate, Performance, Levant
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Associate, Performance, Levant (Google Ads/Performance Marketing): Activating, optimizing, and reporting digital performance campaigns for client outcomes with an accent on Google Ads execution, data analysis, and revenue-focused measurement. Focus on building campaign structures, testing bidding and audience strategies, and turning performance data into actionable insights.
Location: Beirut, Lebanon; hybrid work with teams in the office around four days a week
Company
is an AI-driven media operating unit that combines media, data, partnerships, and the WPP Open platform to deliver personalized marketing at scale.
What you will do
- Activate, optimize, and report on digital performance campaigns according to best-practice standards.
- Set up and manage Google Ads campaigns, including keyword research, audience targeting, bidding strategies, and performance analysis.
- Use Google Keyword Planner, Google Ads Editor, and other campaign management tools to build, manage, and scale campaigns.
- Analyze data to generate actionable insights and improve client outcomes.
- Design A/B tests, evaluate results, and share performance marketing learnings with the wider team.
- Support senior team members, maintain service-level standards, and contribute to client satisfaction and continuous improvement.
Requirements
- At least 2 years of experience in performance marketing, including optimization against sales or revenue KPIs.
- Strong Google Ads experience covering Search campaigns, keyword strategy, campaign structure, bidding, optimization, Google Ads Editor, and Keyword Planner.
- Experience with major digital advertising platforms including Google, Meta, TikTok, Snapchat, LinkedIn, and X.
- Deep understanding of the digital ecosystem, tracking technology, and measurement principles.
- Collaborative approach, strong attention to detail, organization, and ability to deliver high-quality work for positive client outcomes.
Nice to have
- Familiarity with GA4 and campaign measurement principles.
Culture & Benefits
- Hybrid work model focused on collaboration, creativity, and connection.
- Access to global and WPP networks for professional development and learning.
- Employee resource groups and regular in-office events.
- Medical, vision, and dental insurance, group retirement plans, and significant paid time off.
- Partner discounts and employee mental health awareness days.
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