Director of Marketing (Restaurant Tech)

Location: New York, United States; on-site

Salary: $220,000–$250,000 USD annual

Company

hirify.global is a loyalty and payments platform connecting restaurants with their customers through customizable restaurant loyalty programs and a consumer dining app.

What you will do

• Set and execute the brand strategy, voice, and identity across consumer channels.
• Develop culturally credible brand campaigns across copy, visual, and experiential formats.
• Own external communications, media relationships, executive visibility, and proactive PR strategy.
• Drive diner acquisition, app downloads, activation, retention, and performance marketing across paid, owned, and earned channels.
• Partner with Product on onboarding, in-app messaging, and lifecycle marketing.
• Lead the in-house marketing team, manage agencies and contractors, own the budget, and report on performance.

Requirements

• 8+ years of marketing experience, including meaningful consumer-facing experience.
• 5+ years of leadership experience and a builder's mindset.
• Experience building brands, developing PR or earned-media strategies, and driving acquisition at scale.
• Strong storytelling, writing, communications, and performance marketing skills.
• Experience at a high-growth startup with limited resources and high expectations.
• Passion for restaurants, food culture, and hospitality.

Nice to have

• Experience with a two-sided marketplace.
• Background in loyalty, rewards, or payments.
• Media relationships and press experience in food, hospitality, or consumer technology.
• NYC market experience and relationships in the dining sector.

Culture & Benefits

• Full-time employment with medical, dental, and vision benefits.
• Flexible time off and a 401(k).
• Stock options may be included subject to eligibility.
• Quarterly budget for product testing, anniversary travel, and an annual learning and development stipend.
• Culture centered on product passion, high performance, accountability, feedback, and developing others.