Performance Marketing Lead (Media Buying)

Location: On-site in Cairo, Egypt

Company

hirify.global operates in the real estate sector and uses digital marketing to generate and convert qualified leads.

What you will do

• Develop, manage, and optimize digital marketing campaigns across search, social media, display, and emerging advertising platforms.
• Manage paid search campaigns, including keyword research, bid management, ad copy testing, and landing page optimization.
• Run social media advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Analyze campaign performance, identify trends and improvement areas, and adjust strategies based on evidence.
• Manage media buying budgets and allocate resources across channels for optimal performance.
• Collaborate with creative, analytics, product, sales, and data teams to align campaigns with business objectives.

Requirements

• 3–5 years of hands-on performance marketing experience and experience managing substantial paid media budgets.
• Proven experience running real estate advertising campaigns in the UAE market, including knowledge of its audience, competition, and advertising regulations.
• Strong lead-generation experience focused on lead quality, downstream conversion, lead audits, speed-to-lead, qualification criteria, and sales feedback loops.
• Hands-on experience with mobile attribution tools such as Adjust or AppsFlyer, and analytics tools including GA4 and Mixpanel.
• Practical knowledge of pixels, tags, Google Tag Manager, Conversions API, event design, UTM structures, and offline conversion uploads.
• Fluent English is required. Strong analytical, communication, and cross-functional collaboration skills are also required.

Culture & Benefits

• On-site collaboration in Cairo with marketing, sales, product, creative, analytics, and data teams.
• Evidence-based decision-making with direct focus on measurable campaign and sales outcomes.