SEO & AEO Lead (AI)

Location: San Francisco, United States; on-site

Company

Cognition develops Devin, an AI software engineer, along with AI-driven software engineering products including Windsurf.

What you will do

• Build and execute SEO and AEO strategy across Devin, Windsurf, and Cognition's broader web presence.
• Identify high-intent search themes and map search intent across the enterprise buying journey.
• Create landing pages, solution pages, comparison pages, blogs, guides, templates, reports, demos, interactive tools, and other search-optimized experiences.
• Own technical SEO, including site architecture, crawlability, indexing, internal linking, structured data, performance, redirects, and canonicalization.
• Build off-page authority through backlinks, digital PR, third-party publications, partnerships, communities, citations, and industry mentions.
• Develop AI-search visibility across ChatGPT, Google AI Overviews, Perplexity, Claude, and other answer engines while measuring contribution to qualified pipeline.

Requirements

• Experience building or significantly scaling organic growth at a B2B technology company.
• Hands-on expertise in technical SEO, modern web architecture, on-page SEO, and off-page SEO.
• Ability to connect search intent, content format, conversion experience, qualified traffic, account engagement, and pipeline.
• Experience creating SEO strategies and executing them directly, including briefs, experiments, pages, and technical improvements.
• Strong collaboration skills across Product Marketing, Demand Gen, Web, Engineering, Communications, and RevOps.
• Comfort operating autonomously and building a new function from scratch.

Nice to have

• Experience with enterprise B2B software, developer tools, AI, infrastructure, or cybersecurity.
• Experience with AEO, LLM optimization, AI-search visibility, programmatic SEO, digital PR, or link acquisition.
• Experience creating interactive tools, demos, templates, or other non-traditional content formats.
• Technical fluency with APIs, data, and modern web infrastructure.

Culture & Benefits

• Work alongside a talent-dense team with experience from leading AI, software, and technology companies.
• Use AI to accelerate research, content development, competitive analysis, technical audits, content refreshes, and experimentation.
• Collaborate directly with Web and Engineering to ship technical and structural improvements quickly.
• Build a scalable operating system for search opportunity identification, content production, authority building, measurement, and iteration.