12 дней назад
Web Content Specialist (WordPress/Drupal)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Web Content Specialist (WordPress/Drupal): Managing and optimizing multilingual websites for Orient Express Trains & Hotels Italy with an accent on CMS operations, SEO, content quality, and user experience. Focus on improving search visibility, coordinating website releases and integrations, analyzing performance, and implementing CRO and A/B testing initiatives.
Location: La Dolce Vita Orient Express, Rome, Italy
Company
Orient Express develops luxury trains, hotels, and sailing yachts as part of Accor Group’s luxury brand portfolio.
What you will do
- Publish, update, and quality-check website content across WordPress, Drupal, and other CMS platforms.
- Create and maintain pages, landing pages, offers, multilingual content, and digital assets.
- Support SEO, GEO, AI search, answer engine, and generative platform optimization.
- Analyze website performance and identify improvements to navigation, content, calls to action, and key user journeys.
- Coordinate requirements, tickets, testing, bug fixes, releases, plugins, integrations, and first-level troubleshooting.
- Collaborate with Marketing, Brand, IT, agencies, and developers while maintaining brand consistency.
Requirements
- 3–5 years of experience in web content management, website management, or digital content operations.
- Hands-on experience with WordPress and Drupal.
- Knowledge of on-page SEO, technical SEO, CRO, and UX principles.
- Familiarity with GA4, Google Search Console, and web analytics tools.
- Basic knowledge of HTML and CSS, plus experience with tickets, testing, bugs, and releases.
- Excellent command of English, attention to detail, autonomy, and stakeholder management skills.
Culture & Benefits
- Hands-on role with autonomy and direct responsibility for website operations.
- Work across luxury travel, hospitality, and digital brand experiences.
- Collaboration with internal Marketing, Brand, and IT teams as well as external agencies and developers.
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