Product Manager, LiveOps (Mobile Games)

Location: El Segundo, California, United States. Hybrid schedule: in-office Monday–Thursday and work from home on Fridays.

Salary: $140,000–$176,000 annual base pay.

Company

hirify.global is a global toy and family entertainment company developing products, content, consumer products, digital experiences, and live experiences around brands including Barbie.

What you will do

• Own LiveOps strategy and the meta-layer for a Barbie-based casual mobile game, including progression, collection, customization, events, offers, and rewards.
• Co-own the feature roadmap with Product, Game Design, Production, and the external development studio.
• Build the LiveOps event framework, seasonal cadence, content calendar, reward structures, and promotional strategy from scratch.
• Set targets for engagement, retention, revenue per user, payer conversion, and economy health, and approve economy changes for live release.
• Use data, experiments, player feedback, app reviews, community channels, and surveys to improve events, monetization, progression, and economy systems.
• Coordinate requirements, build reviews, and execution across the external studio, Engineering, Game Design, Production, Marketing, Product, and Data teams.

Requirements

• 4+ years of experience in free-to-play mobile games in Product Management or LiveOps.
• Deep understanding of F2P LiveOps mechanics, meta-progression systems, game economies, event frameworks, collection or customization loops, and offer strategies.
• Experience using data tools such as BigQuery, Excel or Sheets, Tableau, or similar, including economy models and sink/source analyses.
• Strong experimentation, communication, prioritization, and rapid iteration skills, with comfort operating in ambiguous environments.
• Experience with casual mobile games and measurable impact on engagement or revenue KPIs.

Nice to have

• Experience with fashion, lifestyle, dress-up, collection-based, match-3, or puzzle games.
• Experience working in a publisher model or with external development studios.
• Experience with soft launch, geo-testing, or taking an F2P mobile game from development through global launch.
• Experience with licensed or well-known consumer IP.

Culture & Benefits

• Collaborative, innovative, and performance-driven working environment.
• Flexible hybrid model combining in-person collaboration with remote work on Fridays.
• Comprehensive benefits and competitive total pay programs.
• Purpose-driven workplace focused on empowering generations through play and entertainment.