4 дня назад
Performance Marketing Manager (Fintech)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Performance Marketing Manager (Fintech): Developing and optimizing global B2B and B2C demand-generation campaigns for financial software products with an accent on LinkedIn and Google advertising, precise audience targeting, and financial-industry compliance. Focus on designing attribution and analytics systems, running A/B and MVT experiments, managing media budgets, and growing qualified leads and commercial pipeline.
Location: Limassol, Cyprus; onsite office-based role
Company
develops financial software products used by brokers, institutional financial companies, and traders worldwide.
What you will do
- Develop global, country-specific, and highly targeted demand-generation campaigns for products.
- Manage advertising across LinkedIn, Google Ads, YouTube, Discovery, Instagram, and optionally Facebook and TikTok.
- Coordinate campaign messaging, advertising creatives, landing pages, and audience targeting for complex B2B and B2C segments.
- Run A/B and multivariate experiments and optimize media budgets based on performance.
- Implement end-to-end analytics using GA4, Finteza, CRM, and marketing-automation tools.
- Collaborate with marketing, sales, design, and content teams and prepare campaign, attribution, and commercial-pipeline reports.
Requirements
- At least 3 years of effective performance marketing experience, including mandatory LinkedIn and Google Ads experience.
- Strong understanding of B2B and B2C deal cycles and pipelines in enterprise software, finance, brokerage, or financial SaaS.
- Experience with CRM systems, marketing-automation platforms, and end-to-end analytics.
- Experience managing international campaigns and media budgets.
- Excellent analytical and communication skills.
- Good spoken and written English required.
Nice to have
- Understanding of MetaTrader 5, brokerage operations, liquidity, dealing, risk management, APIs, and trading infrastructure.
- Experience with account-based marketing and supporting ABM through performance marketing.
- Knowledge of advertising platform restrictions, certification requirements, and country-specific limitations.
- Experience in retail finance, iGaming, or pharma.
Culture & Benefits
- Relocation bonus and assistance with work visas and required paperwork for the employee and family.
- Health insurance for the employee, spouse, and children.
- Employment under the labour laws of the Republic of Cyprus.
- 21 working days of paid holiday.
- Paid English and Greek lessons, with eight lessons per month.
- Covered car park opposite the office, gym, and free full board.
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