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Описание вакансии
Текст:
TL;DR
EMEA Digital Media Manager (AI): Leading regional paid media and digital acquisition programs across EMEA markets with an accent on investment strategy, full-funnel demand generation, localization, and measurable pipeline outcomes. Focus on optimizing media performance, applying AI and automation, integrating intent and CRM signals, and influencing cross-functional stakeholders through data-backed recommendations.
Location: Dublin, Ireland; hybrid work arrangement
Annual base salary for candidates located in Ireland: €72,000–€99,000 EUR
Company
Okta builds identity and access infrastructure that helps organizations securely adopt AI and protect digital identities.
What you will do
- Develop and lead the EMEA paid media strategy across UKI, France, Germany, the Netherlands, and other priority markets.
- Manage regional media budgets and recommend investment shifts across markets, channels, campaigns, and buyer motions.
- Build and optimize full-funnel programs across paid search, paid social, programmatic display, retargeting, content syndication, and ABM/ABX.
- Evaluate demand quality, pipeline contribution, opportunity progression, and revenue impact beyond platform metrics.
- Use AI and automation for localization, audience development, creative testing, campaign operations, analysis, and optimization.
- Partner with marketing, sales development, operations, analytics, agencies, and global media teams on measurement, localization, experimentation, and performance improvement.
Requirements
- 7+ years of experience in digital media, digital acquisition, or demand generation, preferably in B2B technology or enterprise SaaS.
- Experience managing digital programs across multiple European markets and adapting to differences in buyer behavior, media ecosystems, language, and regulations.
- Strong knowledge of enterprise buying cycles, paid media platforms, audience targeting, bidding, measurement, and optimization.
- Experience managing significant media budgets and translating complex performance data into business recommendations.
- Experience with tools such as Tableau or Looker, Salesforce, Marketo, and web analytics platforms.
- Fluency in English is required; fluency in another major European language is highly advantageous.
Nice to have
- Fluency in an additional major European language.
- Experience in a high-growth B2B technology or enterprise SaaS environment.
Culture & Benefits
- Equity, bonus opportunities, comprehensive healthcare coverage, paid time off, and parental leave according to applicable plans.
- Global community spanning more than 20 offices worldwide.
- In-person onboarding designed to support connection and accelerate impact.
- Focus on well-being, social impact, talent development, and community.
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