14 дней назад
Social Media Analytics & Insights Strategist
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Social Media Analytics & Insights Strategist (Social Media Analytics): Analyzing paid, organic, and influencer social media performance and translating campaign, audience, creative, market, and funnel data into actionable marketing insights with an accent on measurement and attribution. Focus on developing dashboards, identifying performance trends, and recommending improvements across social media campaigns and markets.
Location: In-office role in Arlington, Texas, United States
Company
is a publicly traded Fortune 500 homebuilder focused on constructing and selling homes, with related mortgage financing and title services.
What you will do
- Analyze paid, organic, and influencer social media performance.
- Evaluate campaign, audience, creative, market, and funnel performance.
- Translate complex data into actionable business and marketing insights.
- Identify trends, measurement opportunities, and recommendations to improve social media effectiveness.
- Develop reports and dashboards using analytics and visualization tools.
Requirements
- Bachelor’s degree in Marketing, Communications, Advertising, or a related field, or equivalent relevant experience.
- At least three years of experience in social media analytics, digital marketing analytics, paid media analytics, marketing measurement, or a related field.
- Experience analyzing major social media platforms and interpreting campaign, audience, creative, and conversion data.
- Experience with Excel, Power BI, Tableau, Looker Studio, or comparable reporting and dashboard tools.
- Working knowledge of Google Analytics 4, campaign tracking, conversion measurement, and digital attribution.
- Ability to work in the Arlington, Texas office and perform desk-based duties during most of an eight-hour workday.
Nice to have
- Five years of experience in digital marketing, social media analytics, or marketing measurement.
- Experience measuring paid, organic, and influencer social media programs.
- Experience supporting multiple campaigns, markets, locations, or business units.
Culture & Benefits
- Medical, dental, and vision coverage.
- 401(k) and employee stock purchase plan.
- Flexible spending accounts.
- Life and disability insurance.
- Vacation, sick, personal time, and company holidays.
- Additional voluntary and company-provided benefits.
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