14 дней назад
Ads Monetization (Mobile Games)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Ads Monetization (Mobile Games): Managing and optimizing advertising monetization for casual and hyper-casual mobile games with an accent on ad mediation, revenue metrics, and player experience. Focus on optimizing waterfalls and bidding strategies, running A/B tests, and integrating ads into game loops while maintaining compliance and brand safety.
Location: Ha Noi, Vietnam
Performance bonus: up to 30–40M monthly.
Company
is a Vietnam-founded global mobile game company specializing in casual and hyper-casual games, with more than 230 employees and over 1,000 published titles.
What you will do
- Manage and optimize end-to-end ads monetization strategies for mobile games, including rewarded video, interstitial, banner, and offerwall formats.
- Evaluate advertising channels, ad networks, and mediation partners to scale revenue potential.
- Configure and optimize mediation waterfalls and bidding strategies to improve eCPM, fill rate, ARPDAU, and Ads ARPU.
- Monitor revenue performance, identify trends and anomalies, and run A/B tests on formats, frequency, placements, and segmentation.
- Collaborate with UA, Data, and Tech teams to integrate ads into game loops and player lifecycle.
- Maintain ad quality, compliance, brand safety, and partner relationships while tracking platform and market changes.
Requirements
- 2–3 years of experience in ads monetization, monetization, growth, or related roles in the mobile game industry.
- Strong understanding of mobile game monetization, game loops, player behavior, and in-game economy.
- Hands-on experience with ad mediation platforms such as ironSource, AppLovin MAX, AdMob, Unity Ads, or Mintegral.
- Knowledge of eCPM, ARPDAU, Ads ARPU, fill rate, and impression-per-user metrics.
- Strong analytical, communication, collaboration, and independent decision-making skills.
- Experience with BI tools, dashboards, Excel, or SQL is beneficial.
Nice to have
- Familiarity with ATT, GDPR, COPPA, and platform policies.
Culture & Benefits
- Full-time schedule of 7.5 working hours per day, five days per week.
- Salary review twice a year and performance bonuses.
- Tet bonus of up to three months’ salary and holiday bonuses.
- 100% salary during probation, lunch allowance, and daily tea break.
- 13 annual leave days, health checks, health insurance, company trips, team-building activities, training funds, and gym membership.
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