Head of Strategy & Insights (Luxury Media)

Location: Paris, France

Company

hirify.global is WPP's AI-driven media operating unit, combining media, data, partnerships, and intelligence to deliver personalized marketing at scale for leading global brands.

What you will do

• Lead a global team of five to six strategic planners and oversee high-quality media recommendations across a portfolio of luxury Maisons.
• Define annual media strategies and planning guidelines across multiple luxury categories and markets.
• Develop the luxury thought leadership agenda, intelligence reports, global webinars, and forward-looking consultancy for clients and agencies.
• Manage the application of planning and insight tools, define the global research agenda, and deliver actionable insights.
• Build planning and insights training programs and strengthen collaboration between central and local market teams across more than 40 markets.

Requirements

• 10–15+ years of experience in integrated communications and media planning, particularly across global or multi-market accounts.
• Deep luxury-sector expertise, preferably in fashion, jewelry, or watches, with an understanding of luxury consumers and regional differences.
• Experience connecting media strategy with broader cultural, brand, and communications ecosystems.
• Strong presentation and communication skills with the ability to advise and challenge C-suite stakeholders.
• Proven experience managing, mentoring, and coordinating diverse strategic and specialist teams.
• Full professional fluency in English and French is required.

Culture & Benefits

• Open and inclusive environment built on trust, respect, collaboration, and professional development.
• Access to global hirify.global and WPP networks, learning opportunities, and professional connections.
• Employee resource groups and in-office events focused on collaboration, thought leadership, and team achievements.
• Benefits include medical, retirement, vision, and dental insurance, paid time off, partner discounts, and mental health awareness days.