Lead Data Analyst (Marketing SEM)

Location: Hybrid role based in the Barcelona office in Poblenou, with office attendance on Mondays and Thursdays. Candidates must be based in Barcelona or be willing to relocate to Spain.

Salary: €57,020–€69,115 first-year annual salary in the greater Barcelona area.

Company

hirify.global is a pet-care technology company connecting pet parents with trusted pet care across the U.S., Canada, Europe, and Australia, with a focus on safe and personalized experiences.

What you will do

• Lead paid search analytics and guide bidding, spend allocation, marginal returns, customer lifetime value, and payback decisions across brands.
• Design and analyze channel tests, geo-split experiments, and multibrand tests to measure incrementality and assess cannibalization.
• Diagnose acquisition cost, conversion, and ROAS changes by interpreting auction dynamics, customer behavior, and marketplace conditions.
• Reconcile advertising-platform and internal measurement, build trusted dashboards, and improve conversion signals and data quality.
• Own the SEM analytics roadmap and learning agendas across markets, prioritizing questions by business impact.
• Mentor analysts, review SQL and analytical methods, and create reusable analytical tools and documentation.

Requirements

• 6+ years of analytics experience with a record of influencing business decisions and measurable outcomes.
• Advanced SQL and strong statistical analysis skills in Python or R, including code review and collaboration on data models.
• Experience with experimental design, A/B testing, causal inference, and geo-based methods.
• Ability to lead large analytical initiatives, manage stakeholder expectations, and influence cross-functional strategy.
• Strong communication and data-visualization skills for technical and non-technical audiences.

Nice to have

• Knowledge of marketing attribution and acquisition economics, including CAC, LTV, ROAS, and payback.
• Experience with multibrand businesses, international markets, or two-sided marketplaces.
• Experience with marketing mix modeling, customer LTV modeling, dbt, or AI tooling.

Culture & Benefits

• Hybrid work with flexible working hours and a dog-friendly Barcelona office.
• Long-term incentive plan with a company performance-based cash payout.
• Pension plan, private medical insurance, and 25 days of paid time off.
• Meal allowance, flexible compensation for transport and nursery, gym membership, and wellness reimbursement.
• Pet adoption support, snacks and fresh fruit, and regular team activities and events.