Associate, Performance, Lebanon

Location: Beirut, Lebanon; hybrid work with teams in the office around four days a week

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized marketing at scale.

What you will do

• Execute and optimize performance media campaigns across search, social, and display channels.
• Analyze Search Query Reports, identify irrelevant or low-performing keywords, add negative keywords, and optimize bids.
• Prepare weekly performance reports and translate campaign metrics into actionable recommendations.
• Analyze campaign results, audience behavior, engagement metrics, trends, and key learnings to guide future strategies.
• Identify opportunities to improve ad creative, landing pages, targeting, messaging, and budget allocation.
• Reconcile campaign finances, verify media spend, identify discrepancies, and support accurate budget reporting.

Requirements

• Bachelor’s degree preferred, ideally in a STEM field.
• Experience in digital media, paid advertising, or media buying.
• Proven experience managing successful paid search and social campaigns.
• Strong analytical skills with the ability to turn data into actionable insights.
• Creative, solutions-oriented, meticulous, and organized approach to work.
• Excellent communication and collaboration skills.

Culture & Benefits

• Hybrid collaboration model with regular in-office team interaction and events.
• Access to global hirify.global and WPP networks for learning, networking, and career development.
• Employee resource groups and events focused on team achievements, thought leadership, and milestones.
• Medical, dental, vision, and group retirement benefits.
• Paid time off, partner discounts, and employee mental health awareness days.