Fractional Chief Marketing Officer (CMO)

Location: Remote, must be based in the USA

Company

hirify.global operates consumer subscription and enterprise education offerings with separate B2C and B2B marketing motions.

What you will do

• Own the B2C go-to-market strategy, including channel mix, pricing and packaging input, and the growth roadmap.
• Lead the transition from paid-dependent acquisition to sustainable organic growth through SEO, content, community, and lifecycle marketing.
• Own B2C brand identity, positioning, and messaging across the website, email, and campaigns.
• Manage paid media, SEO, email and lifecycle, social, content, and partnership channels.
• Own CAC, LTV, conversion, and retention metrics and report on performance.
• Manage external agencies and vendors while partnering with product and sales leadership to keep B2C and B2B efforts aligned but distinct.

Requirements

• Must be based in the USA while working remotely.
• Required experience in EdTech, online education, certification or compliance training, or an adjacent regulated-learning sector.
• Experience leading B2C subscription or SaaS marketing through a comparable growth stage.
• Demonstrated success shifting acquisition from paid-led to organic-led growth.
• Strong brand and positioning expertise with hands-on execution ability.
• Comfort working as a lean, hands-on operator rather than only as a strategist.

Nice to have

• Previous fractional or interim CMO experience.
• Product-led growth experience.
• Fluency with AI-native marketing tools, including SEO, AEO, GEO, CRM, and lead-enrichment automation.
• Experience managing multiple external agencies simultaneously.

Culture & Benefits

• Fractional, part-time engagement with flexible hours.
• Scope and working cadence defined during the proposal stage.
• Hands-on ownership of the B2C marketing function across strategy, execution, and performance management.