14 дней назад
Marketing Manager (Ecommerce)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Manager (Ecommerce): Developing go-to-market strategies and integrated campaigns for new venture propositions across multiple pilot projects with an accent on market research, positioning, customer segmentation, and cross-functional execution. Focus on managing five or more concurrent marketing streams, establishing measurement frameworks, optimizing campaign performance, and coordinating complex launch dependencies.
Location: Cape Town, South Africa
Company
is a South African online retailer building a leading e-commerce company in Africa.
What you will do
- Develop go-to-market strategies, positioning frameworks, value propositions, and customer segmentation for new venture propositions.
- Plan and execute integrated campaigns across digital, traditional, and partnership channels.
- Manage marketing budgets, creative briefs, asset production, and external partner relationships.
- Coordinate with Strategy & Ventures, channel marketing, legal, compliance, and operations teams.
- Define KPIs, monitor performance, optimize campaigns, and prepare monthly marketing reports.
- Manage concurrent marketing streams for 5+ pilot projects and coordinate launch timelines and dependencies.
Requirements
- 3+ years of marketing experience, preferably in e-commerce, fintech, or high-growth environments.
- Experience launching products or services from concept to market.
- Project management experience with multiple concurrent initiatives.
- Proficiency with marketing analytics tools such as Google Analytics and Facebook Business Manager.
- Experience with marketing automation platforms, strong Excel and data analysis skills, and familiarity with A/B testing.
Culture & Benefits
- Entrepreneurial, dynamic, customer-centric environment with a focus on ownership and execution.
- Collaborative work across teams with direct feedback and openness to new ideas.
- Market-related total remuneration package with flexibility according to individual needs.
- Equal opportunity employer encouraging applications from previously disadvantaged groups and people with disabilities.
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