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Описание вакансии
Brand Campaign and Advertising Planning
Company
Bithumb
Conditions
6 days ago
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will plan and lead annual and quarterly online and offline brand campaigns. You will manage advertising and marketing projects, agencies, production companies, media partners, ambassadors, promotions, and events. You will improve brand positioning, establish communication guidelines, measure branding KPIs, and optimize financial and digital-asset content performance.
Requirements
- At least 13 years of relevant experience or equivalent experience
- Experience leading team, part, or cell members
- Experience directly leading large-scale brand campaigns at an integrated advertising agency or IT/platform company
- Extensive experience managing large marketing budgets and leading agencies or partners
- Experience designing conversion-focused content
Responsibilities
- Plan and lead integrated online and offline brand campaigns
- Develop 360-degree marketing campaigns across ATL, BTL, digital, social media, and PR
- Manage advertising and marketing projects
- Select and lead agencies, production companies, and media partners
- Develop ambassador strategies and lead large promotions, pop-ups, and events
- Develop repositioning and communication guidelines
- Set, measure, and report branding KPIs
- Plan financial and digital-asset content strategies
- Optimize content conversion and search visibility using SEO and GEO
- Lead content-focused projects with marketing, service, and operations stakeholders
Benefits
- Flexible commuting hours
- Welfare points
- Transportation support for night or holiday work
- Breakfast, lunch, and dinner support
- Unlimited snacks and beverages
- Partner restaurant access for employee gatherings
- Housing loan-interest or rent support
- Childcare expense support for preschool children
- Anniversary gifts
- Premium health examinations for employees and eligible family members
- Group accident insurance
- Support for internal club activities
- Resort and condominium accommodation support
Hiring Process
Application screening > first practical interview > second culture-fit interview > final offer. A telephone interview or online test may follow application screening, and a reference check may occur after an interview pass.
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