Head of SMM (iGaming)

Location: Limassol, Cyprus; relocation package available, including flights and two weeks of hotel accommodation

Company

hirify.global operates across the iGaming, gaming, and fintech sectors.

What you will do

• Lead the paid social media strategy across Meta, TikTok, Instagram, X, YouTube, Reddit, and emerging platforms.
• Manage and mentor paid media buyers, content strategists, and community managers.
• Define platform-specific content strategies and coordinate with Creative on high-converting content.
• Oversee publishing, moderation, media buying, campaign optimization, and full-funnel social programs.
• Establish KPIs and reporting frameworks, analyze performance, and drive continuous iteration.
• Develop community initiatives, influencer partnerships, and cross-functional programs with Creative, CRM, SEO, Product, and Data.

Requirements

• 5+ years of social media marketing experience, including 2+ years in a senior or leadership role overseeing paid strategies.
• Experience in iGaming, gaming, or fintech is required.
• Proven experience building cross-platform strategies that improve brand equity and business outcomes.
• Strong knowledge of platform algorithms, social-first content formats, community management, and ROAS-driven paid campaigns.
• Experience with social analytics and reporting tools such as Sprout, Brandwatch, or Looker Studio.
• Bachelor’s or Master’s degree in Economics, Marketing, Communications, Business, or a related field.

Culture & Benefits

• Cross-functional collaboration with Creative, CRM, SEO, Product, and Data teams.
• Opportunity to lead innovation, experimentation, and emerging-platform initiatives.
• Attractive office location and facilities.
• 24 days of vacation per year.
• Medical insurance.