9 дней назад
Digital Marketing Specialist II (SEM/SEO)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Digital Marketing Specialist II (SEM/SEO): Building and optimizing multilingual paid search, SEO, ecommerce, and web analytics initiatives with an accent on campaign strategy, performance measurement, and marketing automation. Focus on analyzing customer and market data, developing scalable tools, running experiments, and improving digital marketing outcomes for airline clients.
Location: Sofia, Bulgaria — hybrid
Company
is a travel technology company focused on intelligent offer and revenue optimization for airlines, including AI-driven airline retailing.
What you will do
- Develop recommendations and execute paid search strategies across Display, Remarketing, SEO, and direct channels.
- Build multilingual SEM campaigns, including keywords, ad copy, ad extensions, and promotional initiatives.
- Manage ecommerce web analytics, collect and evaluate data, and communicate insights to leadership and cross-functional partners.
- Run experiments and improve communication strategies with Client Managers and Content Managers.
- Support the development of tools, products, and automated processes that scale paid search activities.
- Serve as a digital marketing consultant and product expert during customer training initiatives.
Requirements
- Strong analytical, organizational, communication, critical-thinking, and problem-solving skills.
- Advanced experience with Microsoft Excel, including functions, pivot tables, and VLOOKUPs.
- Solid understanding of search engine mechanics and interest in digital and online markets.
- Quantitative or marketing background, such as finance, accounting, mathematics, physics, engineering, or computer science.
- Advanced English skills required.
- Comfort working with new software tools in a flexible, entrepreneurial environment.
Nice to have
- Experience with SEM, SEO, paid search campaigns, and website SEO audits.
- Experience with Google Search Console, Google Analytics, Google Tag Manager, and Google Optimize.
- Experience with Tableau, Google Data Studio, Moz, Ahrefs, Advanced Web Ranking, Screaming Frog, or SEMrush.
- Experience with SA360, DV360, or Python for data analysis.
Culture & Benefits
- Hybrid and flexible ways of working.
- Open learning environment with opportunities to expand product and industry knowledge.
- Continuous learning, experimentation, research, and conference participation.
- Supportive culture focused on care, innovation, ownership, and customer success.
- Opportunity to contribute to products powering AI-driven airline retailing.
Будьте осторожны: если работодатель просит войти в их систему, используя iCloud/Google, прислать код/пароль, запустить код/ПО, не делайте этого - это мошенники. Обязательно жмите "Пожаловаться" или пишите в поддержку. Подробнее в гайде →