Manager, Performance Marketing (AI)

Location: Singapore

Company

hirify.global is a local delivery platform operating across around 65 countries as part of Delivery Hero Group, headquartered in Berlin, Germany.

What you will do

• Launch and optimize evergreen and integrated performance marketing campaigns across APAC and Europe.
• Manage channel budgets, pace spending against targets, and reallocate investment toward high-ROI opportunities.
• Use AI and automation tools for campaign setup, bid management, reporting, and creative iteration.
• Develop and track cross-functional, cross-regional marketing concepts.
• Design experiments and provide data-driven recommendations to improve acquisition, engagement, and retention.
• Measure channel performance, benchmarks, attribution, and ROI to support budget and channel-mix decisions.

Requirements

• 5+ years of hands-on experience managing web and app performance marketing campaigns.
• Experience with major channels such as Google, Apple, Meta, or TikTok, including app performance marketing and paid social.
• Working knowledge of analytics and measurement tools such as Google Analytics, Adjust, and Appsflyer.
• Knowledge of pixel and mobile-app tracking, including resolving ad operations issues affecting campaign performance.
• Understanding of performance KPIs including CPA, CPC, CPI, CPM, attribution, and LTV.
• Fluent written and spoken English required.

Nice to have

• Experience with Snapchat, Smartly, Google Display, or other performance channels.
• Experience managing significant marketing budgets and optimizing campaigns at scale.
• Knowledge of A/B testing, multivariate testing, and incrementality.

Culture & Benefits

• Fast-paced and dynamic regional work environment.
• Cross-functional and cross-regional collaboration across APAC and Europe.
• Opportunity to influence marketing strategy and business practices through experimentation and analytics.