22 дня назад
Off-Page SEO Outreach Specialist (Healthcare Technology)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Off-Page SEO Outreach Specialist (Healthcare Technology): Building authoritative backlink profiles and digital PR campaigns for healthcare and technology clients with an accent on topical relevance, ethical link acquisition, and publisher relationship management. Focus on researching high-quality link opportunities, analyzing competitors and backlink profiles, and measuring referring-domain growth, placement rates, and organic visibility.
Location: Islamabad, Pakistan (hybrid); remote flexibility is available for other cities. Working hours are 12:00 PM–09:00 PM, five days per week.
Company
Ltd is an IT organization developing digital solutions and scalable software products.
What you will do
- Plan and execute off-page SEO and digital PR strategies across multiple healthcare and technology client accounts.
- Research, qualify, and secure relevant backlinks through guest posting, resource-page outreach, expert contributions, brand-mention reclamation, broken-link building, partnerships, and directory citations.
- Evaluate publishers and websites using topical relevance, organic traffic, authority, trust signals, link quality, and spam indicators.
- Conduct competitor backlink analysis and build personalized relationships with editors, journalists, bloggers, webmasters, and industry partners.
- Collaborate with SEO and content teams to develop link-worthy research, guides, case studies, statistics, and expert content.
- Monitor backlink profiles and report on referring domains, link acquisition, response and placement rates, keyword growth, and organic traffic impact.
Requirements
- 2–4 years of hands-on off-page SEO or digital PR experience, including ethical acquisition of high-quality backlinks.
- Experience managing multiple SEO projects or client accounts simultaneously.
- Strong written English, outreach, relationship-building, research, and analytical skills.
- Experience with Ahrefs, SEMrush, Google Search Console, GA4, Hunter.io, BuzzStream, Pitchbox, or similar tools.
- Strong understanding of white-hat SEO, Google Search Essentials, E-E-A-T, and link-quality evaluation.
- Ability to use AI tools such as ChatGPT, Claude, or Gemini responsibly while keeping outreach authentic and personalized.
Nice to have
- Experience in healthcare, medical, wellness, or health-tech niches.
- Awareness of healthcare content sensitivities, HIPAA/GDPR considerations, and unsupported medical-claim risks.
- Digital PR or journalist outreach experience.
- Basic on-page and technical SEO knowledge.
- Experience with reporting dashboards and spreadsheets for multi-client tracking.
Culture & Benefits
- Hybrid work model with an Islamabad office and remote flexibility for other cities.
- Health insurance with inpatient and outpatient coverage.
- Life, accidental, and emergency insurance coverage.
- Annual, sick, maternity, and paternity leave according to company policy.
- Professional growth and learning opportunities in a collaborative work environment.
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