Mr D - Senior Copywriter and Content Strategist (Ecommerce)

Location: Cape Town, South Africa

Company

Mr D is a division of the Takealot Group, operating across food delivery, groceries, retail, and related digital services.

What you will do

• Develop creative campaign concepts and copy for email, websites, social media, advertising, in-app notifications, blogs, and other brand materials.
• Collaborate with designers, strategists, marketing, product, and operations teams on integrated campaigns and customer experiences.
• Champion and evolve the brand tone of voice across food, grocery, retail, and other customer-facing verticals.
• Transform complex ideas into clear, emotionally engaging narratives that support customer conversion and retention.
• Own written content including app CTAs, promotions, SEO-friendly digital content, advertising scripts, and long-form editorial.
• Proofread and refine copy while managing the quality and accuracy of a small team of copywriters, the content calendar, and agency relationships.

Requirements

• Bachelor’s degree or equivalent qualification in communications, copywriting, branding, marketing, or brand strategy.
• At least 5 years of industry experience with a strong through-the-line portfolio and published articles.
• Proven experience as a Senior Copywriter, Product Copywriter, or in a similar role.
• Experience writing for multiple formats, including digital advertising, mobile app UX, social media, performance marketing, PR, radio, product descriptions, and long-form content.
• Hands-on experience with content management systems and basic keyword search knowledge.
• Strong proofreading, communication, time-management, collaboration, and team-management skills.

Nice to have

• Creative agency, blogging, ecommerce, on-demand, or multi-brand experience.
• Experience managing agency relationships and working in a fast-paced startup environment.

Culture & Benefits

• Flexible, market-related total remuneration package.
• Collaborative environment without rigid office or team silos.
• Access to online learning through Prosus Academy and other courses.
• Regular social events and out-of-office activities.
• Birthday leave, confidential counselling, legal support, financial guidance, and free parking.