4 дня назад
Digital Ad Trafficker (iGaming)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Digital Ad Trafficker (iGaming): Executing and optimizing paid acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other platforms with an accent on campaign structure, attribution, KPI tracking, and media efficiency. Focus on configuring measurement through Google Tag Manager, GA4, and mobile attribution tools, designing A/B tests, and building data-driven performance reports.
Location: Remote role associated with Bogotá, Colombia
Company
operates online casino and sports betting brands, connecting online, social, and land-based gaming experiences.
What you will do
- Implement, manage, and optimize campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, X Ads, Apple Search Ads, and other paid media platforms.
- Set up Search, Display, Video, Performance Max, Shopping, Lead Generation, and App Campaigns with appropriate targeting, objectives, bidding, audiences, and budgets.
- Monitor acquisition KPIs including CPA, CPC, CTR, CPM, ROAS, CAC, CPI, and conversion rate.
- Design and execute A/B tests across ads, audiences, targeting, creatives, and landing pages.
- Configure and validate tracking through Google Tag Manager, Google Analytics 4, AppsFlyer, Adjust, Branch, or similar tools.
- Build performance reports and dashboards in Looker Studio or similar platforms, providing optimization recommendations.
Requirements
- Graduate degree in Marketing, Digital Marketing, or a related field.
- 4+ years of experience in paid media, digital trafficking, performance marketing, or digital advertising.
- Hands-on experience with the listed advertising platforms and campaign types.
- Knowledge of Google Analytics 4, Google Tag Manager, Google Search Console, Looker Studio, and mobile attribution platforms.
- Intermediate to advanced Excel or Google Sheets skills, with experience building dashboards and interpreting campaign metrics.
- English proficiency at B1 level required.
Nice to have
- Knowledge of Google Play Console and App Store Connect.
- Experience with programmatic advertising platforms such as DV360.
- Experience in video gaming, sports betting, digital entertainment, technology, or mobile app industries.
- Interest or experience in the sports industry.
Culture & Benefits
- Comprehensive compensation and work-life balance initiatives.
- Autonomy, personal responsibility, and openness to new ideas.
- Opportunities for personal and professional growth.
- Collaborative, supportive, and people-oriented environment.
- Inclusive workplace with a focus on respect, diversity, and professional development.
Hiring process
- AI-assisted tools may be used at selected stages to support efficiency and communication.
- Final hiring decisions are made by the recruiting and hiring teams.
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