Creative Strategist - Paid Social (m/f/d)

Location: Cologne, Germany (hybrid); flexible hours and a remote-friendly culture are available within the hybrid model.

Company

hirify.global provides AI-native cloud communication and customer experience solutions used by more than 40,000 business customers and is part of Gamma Communications.

What you will do

• Own the paid social creative engine, primarily across Meta, with TikTok and YouTube expansion.
• Mine customer feedback, sales calls, churn reasons, competitor ads, and customer conversations for insights from German SMBs.
• Build a structured creative testing roadmap with a consistent volume of concepts, angles, formats, and hooks.
• Write scripts, hooks, and storyboards for UGC, founder- and employee-led content, testimonials, product demos, short-form video, and static ads.
• Brief and direct creators, editors, actors, and freelancers; manage shoots and the complete production pipeline.
• Analyse hook rate, hold rate, CTR, CPA, and trial rate with the Performance Marketing Manager, then iterate, scale, or stop concepts while maintaining a library of learnings.

Requirements

• Demonstrated track record of paid social creative performance at scale, especially on Meta, with examples and supporting metrics.
• Native-level German copywriting and evaluation skills; solid English communication skills.
• Ability to develop strong hooks, explain why ads work, and produce usable ads independently when speed is important.
• Comfort working with high creative volume, including dozens of variations per month.
• Ability to analyse Ads Manager reporting and draw independent conclusions from performance data.
• Ability to work in a hybrid setup in Cologne, Germany.

Nice to have

• Agency or in-house experience at a DTC, consumer, or high-velocity SaaS brand.
• Experience building and managing a creator or UGC network.
• Experience with AI-supported creative production, including generative video, voice, image, or automated variation.
• Experience with landing-page and post-click creative.

Culture & Benefits

• Ownership of the creative testing agenda with a dedicated testing budget and performance support.
• Opportunity to build a B2B brand with a consumer-oriented approach around an AI-native product.
• Learning and development opportunities across growth, SaaS, and AI.
• Flexible hours, a remote-friendly hybrid culture, and a focus on output rather than attendance.
• Central office in Cologne’s Südstadt with modern workspaces and high-quality equipment.
• Open, collegial culture with regular team events, fresh fruit, water, and coffee.