26 Π΄Π½Π΅ΠΉ Π½Π°Π·Π°Π΄
Senior Associate, Performance, Lebanon
ΠΡΡΡ & Π‘ΠΎΠΏΡΠΎΠ²ΠΎΠ΄
ΠΠ»Ρ ΠΌΡΡΡΠ° Ρ ΡΡΠΎΠΉ Π²Π°ΠΊΠ°Π½ΡΠΈΠ΅ΠΉ Π½ΡΠΆΠ΅Π½ Plus
ΠΠΏΠΈΡΠ°Π½ΠΈΠ΅ Π²Π°ΠΊΠ°Π½ΡΠΈΠΈ
Π’Π΅ΠΊΡΡ:
TL;DR
Senior Associate, Performance, Lebanon (Digital Advertising): Planning, executing, and optimizing paid media campaigns across Paid Social, Paid Search, and Programmatic channels with an accent on bidding strategies, client growth, and performance measurement. Focus on designing data-driven optimization solutions, leading client onboarding, and implementing attribution modeling and Dynamic Creative Optimization initiatives.
Location: Beirut, Lebanon; hybrid work with teams in the office around four days a week
Company
is WPPβs AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized advertising and measurable business growth.
What you will do
- Plan, execute, and optimize paid performance campaigns across Paid Social, Paid Search, and Programmatic channels.
- Develop and present performance proposals, bidding strategies, and data-driven recommendations for clients in the MENA region.
- Guide operations teams in campaign optimization, KPI achievement, troubleshooting, and technical setup across bidding platforms.
- Lead client onboarding, discussions, Quarterly Business Reviews, and ongoing consulting on performance best practices.
- Provide training, mentorship, platform updates, and bidding expertise to teams across the organization.
- Lead cross-functional projects involving data partnerships, attribution modeling, and Dynamic Creative Optimization.
Requirements
- 2β3 years of experience in a similar role within a fast-paced agency environment.
- Strong client relationship management skills and the ability to design and explain bidding strategies.
- Critical thinking, problem-solving, data analysis, and actionable solution development skills.
- Strong leadership, communication, presentation, and influencing skills.
- Deep understanding of digital advertising, including MMP, Analytics 360, Campaign Manager, and emerging technologies.
- Ability to work in the Beirut office around four days per week as part of the hybrid approach.
Culture & Benefits
- Access to global and WPP networks for learning, professional growth, and collaboration.
- Employee resource groups and regular in-office events focused on team achievements, thought leadership, and milestone celebrations.
- Medical, vision, dental, and group retirement plans.
- Significant paid time off, partner discounts, and employee mental health awareness days.
- Culture centered on creativity, trust, growth, collaboration, and inclusion.
ΠΡΠ΄ΡΡΠ΅ ΠΎΡΡΠΎΡΠΎΠΆΠ½Ρ: Π΅ΡΠ»ΠΈ ΡΠ°Π±ΠΎΡΠΎΠ΄Π°ΡΠ΅Π»Ρ ΠΏΡΠΎΡΠΈΡ Π²ΠΎΠΉΡΠΈ Π² ΠΈΡ ΡΠΈΡΡΠ΅ΠΌΡ, ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΡ iCloud/Google, ΠΏΡΠΈΡΠ»Π°ΡΡ ΠΊΠΎΠ΄/ΠΏΠ°ΡΠΎΠ»Ρ, Π·Π°ΠΏΡΡΡΠΈΡΡ ΠΊΠΎΠ΄/ΠΠ, Π½Π΅ Π΄Π΅Π»Π°ΠΉΡΠ΅ ΡΡΠΎΠ³ΠΎ - ΡΡΠΎ ΠΌΠΎΡΠ΅Π½Π½ΠΈΠΊΠΈ. ΠΠ±ΡΠ·Π°ΡΠ΅Π»ΡΠ½ΠΎ ΠΆΠΌΠΈΡΠ΅ "ΠΠΎΠΆΠ°Π»ΠΎΠ²Π°ΡΡΡΡ" ΠΈΠ»ΠΈ ΠΏΠΈΡΠΈΡΠ΅ Π² ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠΊΡ. ΠΠΎΠ΄ΡΠΎΠ±Π½Π΅Π΅ Π² Π³Π°ΠΉΠ΄Π΅ β