Marketing Creative Lead (Mobile Gaming)

Location: Helsinki, Finland — onsite at hirify.global’s headquarters. The role collaborates across global offices, including Seoul, and may require travel for in-person work.

Company

hirify.global is a Helsinki-based games company creating and operating mobile game franchises including Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars.

What you will do

• Lead, coach, and develop Creative Producers working across live and new games.
• Set the strategic direction for User Acquisition Creative across hirify.global’s game portfolio.
• Build playbooks, experimentation methods, and scalable frameworks for testing and scaling creative ideas.
• Guide gameplay-based creative, playable ads, cinematic animation, ASO, social-first creative, and emerging formats across the player journey.
• Prioritize creative investment across games, audiences, formats, channels, and franchises.
• Partner with Marketing Leads, General Managers, game teams, animation supervisors, agencies, and external production partners.

Requirements

• Extensive experience leading User Acquisition Creative, creative strategy, or marketing production in mobile gaming, entertainment, or consumer technology.
• Experience leading, mentoring, and developing high-performing Creative Producers.
• Experience setting creative direction and influencing priorities across multiple teams, games, or products.
• Strong knowledge of gameplay-based assets, playable ads, animation, ASO, social-first creative, and emerging acquisition formats.
• Deep understanding of mobile game design, player psychology, and gameplay systems.
• Experience supporting games from concept validation and soft launch through global launch and long-term LiveOps.

Nice to have

• Experience shaping User Acquisition Creative strategy across multiple games or globally recognized entertainment franchises.
• Experience connecting creative experimentation with performance insights and broader marketing strategy.
• Experience establishing new creative capabilities, workflows, or teams.
• Perspective on how AI, new production technologies, and emerging creative formats can expand creative possibilities.

Culture & Benefits

• Small, independent teams are trusted with significant responsibility and ownership.
• Creative teams are encouraged to take risks, experiment, learn from failure, and share insights.
• Support is available for relocation through a dedicated mobility team and external partners.
• Compensation, benefits, work environment, and resources are designed to support employees’ wellbeing and performance.

Hiring process

• Applications are submitted through hirify.global’s careers form.
• Recruitment accommodations can be requested when needed.