Social Media Specialist (TikTok)

Location: Colombia. Work schedule: Monday to Friday, 8:00 AM to 5:00 PM EST.

Company

hirify.global is a humanitarian immigration practice supporting individuals and families seeking safety, stability, and a path forward.

What you will do

• Lead and continuously evolve the firm’s TikTok strategy to grow followers, engagement, referrals, and brand visibility.
• Develop and manage the TikTok content calendar, incorporating trends, cultural moments, algorithm changes, and emerging platform features.
• Manage end-to-end publishing, including scheduling, posting cadence, timing, quality assurance, accuracy, and brand alignment.
• Partner with content editors and copywriters to refine content and provide creative direction, including light edits to trims, captions, text overlays, and timing.
• Monitor platform trends and performance data, recommending adjustments to improve reach, engagement, and content effectiveness.
• Monitor comments and community sentiment, escalating concerns appropriately with the Social Communications team.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent professional experience.
• 1–3 years of experience running or significantly contributing to a brand’s TikTok presence, with demonstrated follower and engagement growth.
• Experience developing content calendars and translating strategy into goal-oriented content plans.
• Experience scheduling and publishing content with native or third-party social scheduling tools.
• Deep familiarity with TikTok algorithms, posting cadence, trend cycles, and native platform features.
• Experience reviewing analytics and translating findings into concrete content and strategy adjustments; familiarity with basic video editing tools is required.

Nice to have

• Advanced production experience.

Culture & Benefits

• Collaborative, client-focused environment centered on learning, advocacy, efficiency, and nimbleness.
• Paid time off, including vacation, sick leave, and personal days, consistent with local requirements.
• Country-specific paid holidays and locally aligned health benefits.
• Local payroll in native currency with taxes, social contributions, and statutory benefits handled.
• Retirement or pension contributions and access to local HR and compliance support.