5 дней назад
Manager, Programmatic (Adtech)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Manager, Programmatic (Adtech): Managing and optimising programmatic campaigns across major DSPs and Google Ads with an accent on media planning, campaign best practices, and data-driven performance analysis. Focus on developing testing roadmaps, identifying actionable insights from large datasets, and translating complex technical findings for clients and non-technical audiences.
Location: Manchester, United Kingdom. Hybrid working with teams in the office around four days a week.
Company
is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalised advertising at scale.
What you will do
- Manage and optimise programmatic campaigns across branding and ROI-focused objectives.
- Develop programmatic media plans that exceed client expectations.
- Oversee client activity across DV360, Xandr, The Trade Desk, Amazon, and Teads Ad Manager.
- Manage Display and YouTube buying through Google Ads.
- Ensure campaigns follow programmatic best practices and deliver strong results.
- Collaborate with the programmatic account director and global hub teams while developing data-driven commentary.
Requirements
- Passion for programmatic activation and continuous improvement.
- Confidence using DV360, The Trade Desk, and Amazon.
- Ability to explain technical and complex topics to non-technical audiences and coach others.
- Analytical mindset with the ability to work with large datasets and identify trends and actionable insights.
- Ability to develop and execute testing roadmaps covering audiences, media, and creative.
- Strong written and verbal communication skills for client and supplier relationships.
Culture & Benefits
- Inclusive and collaborative environment focused on creativity, trust, and professional development.
- Employee resource groups and frequent in-office events.
- Medical, retirement, vision, and dental insurance.
- Paid time off, partner discounts, and employee mental health awareness days.
- Hybrid working model with flexibility and accommodations discussed during the interview process.
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