User Acquisition Specialist (Mobile Games)

Location: Office-based in Izmir, Turkey or London, United Kingdom

Company

A global games developer and publisher operating across mobile, PC, console, social, and online platforms, with studios in 15 countries.

What you will do

• Plan and execute the full user acquisition process for mobile games.
• Manage acquisition campaigns across multiple mobile marketing channels.
• Produce UA reports, analyse ROI, and identify growth opportunities for key titles.
• Run marketing experiments and tests for existing and upcoming games, presenting recommendations to stakeholders.
• Use data-driven insights for sub-publisher optimisation, customised targeting, and audience segmentation.
• Brief and oversee the production of advertising creatives while managing day-to-day business relationships and reporting.

Requirements

• At least 6 months of experience in paid digital marketing or media buying.
• Previous experience in the app business or gaming industry.
• Knowledge of Facebook, TikTok, Google Ads, AppLovin, and Unity marketing channels.
• Strong written and verbal English communication skills.
• Experience with mobile campaign tracking tools such as AppsFlyer is advantageous.

Nice to have

• Previous exposure to a soft launch.
• Experience with AppsFlyer or similar mobile advertising attribution tools.

Culture & Benefits

• Work within a marketing team supporting a portfolio of mobile games.
• Collaborate with UA specialists, stakeholders, and business partners across multiple markets.
• Contribute to games reaching a global audience across 195 countries.